Research Method Essay Example | Topics and Well Written Essays - 1500 words - 2

Research Method - Essay Example This has a posed a greater challenge especially with the fact that the new markets have different cultures. In order to penetrate these markets, some of which have barriers of entry which have been erected by the dominant firms, the companies are forced to use international media which are highly expensive. The costs are derailing the expansion strategy. However, with the entry of social media, more firms are opting to use these channels to reach the target market. This is because it’s cheap and more reliable. Nevertheless, questions have been raised concerning its effectiveness, especially putting into perspective that the users must have some ideas on how to use modern technology. Currently, the market has become very dynamic with new challenges arising each day. With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of economies, the level of competition in the local and international markets has increased tremendously. This is as a result of the entry of multinational companies that have a huge financial base to segment the market, attract the loyalty of the customers towards their products, and position their products strategically in the market. This aspect has made it very hard for the small and medium businesses to increase their customer base (Barefoot & Szabo 2010). Therefore, these businesses are using all means possible to minimize the costs of operations. One of the strategies they are using is reducing the costs of advertising which has been taking a huge chunk of the firms’ profits. However, in order to maintain their competitive advantage, the companies are forc ed to look for other alternatives. Social media has become a critical alternative which is cheap, effective, and reliable. With the changes in the technological sector, many people have internet enabled devices

Does Leadership Affect Safety Culture Essay Example | Topics and Well Written Essays - 1500 words

Does Leadership Affect Safety Culture - Essay Example This is a crucial topic in every work environment particularly the industrial set up where operational risks are higher, involves a high level of regulation & rules and work is mostly of physical nature. The definition of safety culture by the Advisory Committee on the Safety of Nuclear Installations (ACSNI, 2010) is the result of the group and personal values, mindsets, acuity, aptitudes and blueprints of demeanour that establish the commitment to, and the approach and expertise of, a firms health and safety running. Safety culture associate with salient attributes such as job satisfaction, responsibility both at personal and management levels, style of leadership, communication methodologies, risk and business continuity plans. Safety culture can be said to be a part of organizational culture; meaning that the latter determines how subordinates view or perceive safety in an organization (Elkins and Keller, 2003 p. 590). Although there are some ambiguity and vagueness in defining safety culture, there is no doubt over the importance or worth of the conception. The happening of incidents, accidents and disasters at the workplace is highly dependent on three key factors namely; human, technical and organizational. The focus of controlling or managing safety concerns has largely been addressed from the technical and human perspectives disregarding the organizational aspect that involves leadership, policy and procedures and is equally key in improving work place safety (Reason, 1997, p.37). The cha llenge of leadership, in this context, is the ability to create and manage culture as well as perceive the shortcomings of a certain culture with an aim to grow it and appropriately manage change as it happens. It is necessary for the organization to uphold sound positive safety culture because substantial losses in finances, lives, and resources (such as time) would occur if safety values at the workplace fail the prioritization test. It also helps