The Impact of Malls on Small Retailers - 1496 Words

RESEARCH PROPOSAL A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY INTRODUCTION There is a tremendous scope for India’s retail growth. — Mukesh Ambani, Chairman, Reliance Industries Limited Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years, consumerism has become the mantra of India’s youth. With that said, India’s retail sector is already transforming the lives of urban Indians. It is only a matter of time to reach the remote corners of the country. Indian retail industry is growing at an alarmingly high growth rate and does not seem to slow down even in this recession. The $350 billion Indian retail industry attracts†¦show more content†¦.Only 14% of the sample of small shops and hawkers has so far been able to respond to the competitive threat of the malls with the fresh sales promotion initiatives. NEED FOR THE STUDY Retail is currently the booming sector of the Indian economy. This trend is expected to continue for at least the next two-three decades, attracting huge attention from all quarters of the economy—entrepreneurs, business heads, investors as well as real estate owners and builders. Retail sector is also expected to create huge employment as it will expand across the country at a massive scale. As organized retail presents enormous business opportunities, big names such as Wall-mart, Birlas and Tatas along with the foreign supermarket chains (in partnership with Indian companies), have been making an entry into this sector. Food and grocery is the second-largest segment of the retail industry and also it is the least organized. According to a recent report by Ernst Young, food and grocery account for almost 54% (USD 152 billion) of the total Indian annual retail business. However, food retail continues to be dominated by small local stores in the unorganized sector. The organized food retail sector is expected to grow by 30% to become worth US$ 2.4 billion in 2010. Fearing loss of business and employment, traders and hawkers have held large-scale protests in various parts of the country. Concerns have been raised that the growth of organized retailing may have an adverseShow MoreRelatedShopping Malls5817 Words   |  24 PagesMANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers. 3. 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